Welcome to Bryden Motors

What does ‘Ryden with Bryden’ really mean? It’s our commitment to being honest and transparent with our customers for the long haul, not just a one-time-only experience. At Bryden Motors, we work to satisfy one customer at a time.

The “Ryden with Bryden” phrase is like rubber ducks to Jeep owners. It is a nod of respect. For us, it is about joy, whether it’s a job well done in the service bay or selling a perfect new Chrysler, Dodge, Jeep, Ram, or a used vehicle and having a satisfied customer as the end result.

When you’re Ryden with Bryden, you know you have real people with you on your automotive journey. We care about every step. From the knowledgeable and supportive sales team ensuring a transparent, fair, and simple buying process to the service advisors and technicians working hard to keep your Chrysler, Dodge, Jeep, and RAM trucks running while making sure you’re up to date on the status of your vehicle’s needs, the Bryden team is here as your proactive support team.

Bryden Motors is here to help humanize and demystify the “Dealer Experience.” As a store that sells new and used cars, we know how important your vehicle is to you, your family, and our community. A reliable car ensures you can get to work every day, make it to your child’s sporting events, and spend time with family and friends. When anyone in our community has a vehicle that isn’t working or meeting their needs, it causes ripples and affects so many people. We champion our community, and that includes doing our part to keep prices low and costs down when you find yourself in need of help with your car, truck, or SUV.

If you’re new to Ryden with Bryden, we know it’s hard to trust a “Dealer” and we want you to know how truly different we are. Our old-fashioned values mean that we are driven by an ethical and moral compass to serve others. We are honored to have served the greater Beloit area with fair, honest, and respectful automotive help since 1945. As a 100% woman-owned business, we know we are not the typical “dealer” and we’re proud to be second to none in the car sales and repair business with our transparent and trustworthy business dealings.

Ryden with Bryden also means that we are 100% about community. We actively participate in charitable events and provide support to local schools, hospitals, and UAW Unions, Inc., which you can see on our Community page. We’ve been a proud and present community member for many years.

If you’ve heard “Ryden with Bryden,” you’ll know it’s in the blood. Bryden Motors has been serving Beloit and all of the surrounding communities, including Rockford and Belvidere, since it was founded in 1945 by William R. Bryden. That isn’t a typo, it’s been a long time being a family-owned and operated business located at 548 Broad Street. In the beginning, the family sold Dodge and Desoto vehicles out of a simple old house. In 1959, Bryden Motors acquired a Dodge Plymouth auto seller (Gateway Motors) and another Chrysler Plymouth store in 1963 (Junig). More acquisitions brought in more Dodge and Chrysler lines, and finally, we started offering Jeep vehicles in 1989.

We have been here and will continue to serve, and that only happens with satisfied customers who return to purchase or lease a vehicle or bring it in for maintenance or repair. Please drop in to see us today and discover the joy of Ryden with Bryden.