Click on one of the people below to find out more information.

  • Bill Pioch
    General Sales Manager

  • Norm Bittner
    New Car Sales Manager

    Norm lives in Roscoe with his wife Kim of 20 years, son Evan (19), daughter Caroline (15) and two dogs Lacy (Standard Schnauzer) and Sophie (Yorkischon). He enjoys time with his family, music, cook-outs, golfing, fishing up north, going to warm places, movies and is a Badger & Packer fan.

  • Derek Eklund
    Used Car Sales Manager

    Derek lives in South Beloit with his wife Dana, sons Bayley and Colten and two Chocolate Labs named Dakota and Indy. He grew up around cars and followed his dad Bruce (Mr. Cheeper) into selling cars. Derek enjoys watching his boys play sports and all types of racing.

  • Dean Zimmerman
    Sales Consultant

    Dean has been in the car business for 30 years. He started his career here at Brydens in 1981, moved to Strandquist Motors for 26 years, and rejoined the Bryden's staff in 2010.


    He lives in Rockton with his wife Mary and has a son, Rick, living and working in Green Bay. He also has a daughter, Lynnsey, who recently graduated from Augustana and is now attending grad school at Illinois State University.


    In his spare time, Dean enjoys watching the Food Network, sleeping (sometimes at the same time as watching the Food Network), and cheering for the Packers, White Sox and Badgers.

  • Justin Bean
    Sales Consultant

    Justin worked at Bryden Motors back in 2008-2009. Justin's family moved back from Arizona in May 2013, where he loved going offroading in his Jeep. He now lives in South Beloit, IL with his wife of 4 years, small son, twin girls and three dogs.  Justin's family in Beloit spans five generations and they are glad to be back home and close to all of the family. He is also glad to be back and seeing all the familiar faces of friends and customers. Justin is Chrysler certified and has a strong automotive mechanical background and likes helping people with their needs.

    Justin has achieved MVP status among FCA sales consultants nationwide- he is in the top 6% in both product knowledge certification and sale volume!

  • Ron Harris
    Sales Consultant

    Ron lives in Rockton, IL with his wife Michele and daughter Samantha. Also a part of their family are two Boston Terriers- Wrigley and Paisley. Ron enjoys going up north and is a licensed Musky Guide with the state of Wisconsin.

  • Alvin Martin
    Sales Consultant

    Alvin lives in Beloit with his wife Shameeka of 8 years, daughters Azariah (12), Aniya (10), son Ayvin (5) and their dog Sparkle a Shih Tzu. He enjoys cookouts, spending time with family and is a volunteer basketball coach at the Boys & Girls Club.

  • Nick Self
    Sales Consultant

    Nick lives in Rockford, Il and loves the outdoors! He enjoys golfing, fishing, camping and jet skiing in his spare time.

  • Pierre LaFranca
    Sales Consultant

    Pierre lives in Rockford, IL with his wife where he has been a lifelong resident. He has been in and around the car business for 32 years and in new and used auto sales for the past 10 years. Pierre's first and foremost passion in life is his family including his 3 daughters, 2 sons in law, and his 3 beautiful grandchildren! Pierre has been an active member of Rockford's Live and Let Live Society (LLL Club) for the past 15 years building a better community. His time off is always considered well spent when cooking a gourmet meal that is shared with family and friends! He is looking forward to sharing the Bryden Motors car buying experience with you!

  • Daphne Jones
    Sales Consultant

    Daphne Jones was born and raised here in Beloit, WI. She is the mother of four very active sons. Sylon is 12 and plays the piano, bass guitar; enjoys playing football and wrestling. The twins Ke'Naz and Akamion are 9 and couldn't be more oppostie. Ke'Naz loves sports with gaming and Akamion would rather go to a museum or paint. Zacchaeus the youngest one of them all is 8 and also enjoys sports and music.

    In my leisure time, I love to ride my motorcycle to catch the wind and attend any sporting event. Although, football and baseball are my favorite pass times of all. Also, I worked for the School District of Beloit as a Paraeducator with children of special needs and still volunteer. Children are "Our Future," and there is nothing like watching them smile.
    I love working with people and I am excited to now be a part of the Bryden Family!

  • Kevin Creighton
    Sales Consultant


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