Click on one of the people below to find out more information.

  • George Schaffner
    General Manager

    George lives in Roscoe with his lovely wife Cheryl and their 3 dogs.  Derby, Guinness, and Sunny.  He has been in the automotive industry for over 40 years except for his 4 year time in service to his country in the United States Army.  He loves what he does and making a difference is part of it.  The hopeless optimist, he believes there is always a way to be relevant.  He loves Golf, SCUBA, hunting, landscaping, and spending time with his wife. Cooking is one of his biggest passions and has won 3 times with the 100 men who cook charity event in 15 years.

  • Bill Pioch
    General Sales Manager
    608 364-5942

  • Norm Bittner
    New Car Sales Manager

    Norm lives in Roscoe with his wife Kim of 22 years, son Evan (20), daughter Caroline (17) and two dogs Lacy (Standard Schnauzer) and Sophie (Yorkischon). He enjoys time with his family, music, cook-outs, fishing up north, going to warm places, movies and is a Badger & Packer fan. Norm has been with Bryden Motors for 7 years.

  • Derek Eklund
    Used Car Sales Manager

    Derek lives in South Beloit with his wife Dana, sons Bayley and Colten and two Chocolate Labs named Dakota and Indy. He grew up around cars and followed his dad Bruce (Mr. Cheeper) into selling cars. Derek enjoys watching his boys play sports and all types of racing.

  • Dean Zimmerman
    Sales Consultant

    Dean has been in the car business for 37 years. He started his career here at Brydens in 1981, moved to Strandquist Motors for 26 years, and rejoined the Bryden's staff in August 2010.


    He lives in Rockton with his wife Mary and has a son, Rick, living and working in Green Bay. He also has a daughter, Lynnsey, who recently graduated from Augustana and is now attending grad school at Illinois State University.


    In his spare time, Dean enjoys watching the Food Network, sleeping (sometimes at the same time as watching the Food Network), and cheering for the Packers, White Sox and Badgers.

  • Justin Bean
    Sales Consultant

    Justin worked at Bryden Motors back in 2008-2009. Justin's family moved back from Arizona in May 2013, where he loved going offroading in his Jeep. He now lives in South Beloit, IL with his wife of 4 years, small son, twin girls and three dogs.  Justin's family in Beloit spans five generations and they are glad to be back home and close to all of the family. He is also glad to be back and seeing all the familiar faces of friends and customers. Justin is Chrysler certified and has a strong automotive mechanical background and likes helping people with their needs.

    Justin has achieved MVP status among FCA sales consultants nationwide- he is in the top 6% in both product knowledge certification and sale volume!

  • Ron Harris
    Sales Consultant

    Ronnie has been in the car business with Bryden Motors for 5 years. He lives in Rockton, IL with his wife Michele and daughter Samantha. Also part of his family are two Boston Terriers-Wrigley and Paisley. Ronnie enjoys vacationing in the Hayward, WI area, and also is a licensed Musky Guide with the State of Wisconsin.

  • Alvin Martin

    Alvin lives in Beloit with his wife Shameeka of 11 years, daughters Azariah (15), Aniya (13), son Ayvin (8) and their dog Abby, a miniature English Bulldog. He enjoys cookouts, spending time with family and likes to go watch his kid's sporting events. Alvin has been with Bryden Motors for 3 1/2 years and he enjoys helping people find their perfect vehicle.

  • Nick Self
    Sales Consultant

    Nick lives in Rockford with his fiancee Megan and pup Jack. He loves the outdoors. He enjoys camping, kayaking, and jet skiing with friends and fishing with his Dad. Nick has been at Bryden Motors for 1 1/2 years, and loves to help his customers find their perfect vehicle.

  • Piierre LaFranca
    608 364-5938

    Pierre lives in Rockford, IL, where he has been a lifelong resident. He has been the car business for 35 years, and in New and Used auto sales for the past 12 years. Pierre's first and foremost passion in life is his family, including his three daughters, 2 sons in law, and has 3 beautiful grandchildren! Pierre has been an active Live and Let Live Society (LLL Club) for the past 18 years building a better community. His time off is always considered well spent when cooking a gourmet meal that is shared with his family and friends! He is looking to share the Bryden Motors car buying experience with you!

  • Daphne Jones
    Sales Consultant

    Daphne Jones was born and raised here in Beloit, WI. She is the mother of four very active sons. Sylon is 12 and plays the piano, bass guitar; enjoys playing football and wrestling. The twins Ke'Naz and Akamion are 9 and couldn't be more oppostie. Ke'Naz loves sports with gaming and Akamion would rather go to a museum or paint. Zacchaeus the youngest one of them all is 8 and also enjoys sports and music.

    In my leisure time, I love to ride my motorcycle to catch the wind and attend any sporting event. Although, football and baseball are my favorite pass times of all. Also, I worked for the School District of Beloit as a Paraeducator with children of special needs and still volunteer. Children are "Our Future," and there is nothing like watching them smile.
    I love working with people and I am excited to now be a part of the Bryden Family!

  • Aaron Rapier
    Sales Consultant

    Hi I'm Aaron Rapier, a sales consultant for Bryden Motors and dedicated to helping customers have a positive experience. I enjoy living a faith-centered life, being active, spending time with my wife, and helping people find the perfect car! Hope to see you soon!