• Chrysler
  • Dodge
  • Jeep
  • Ram

Bryden Motors

548 Broad Street
Directions Beloit, WI 53511

  • Sales: (877) 588-8766
  • Service: (888) 727-2595
  • Parts: (888) 314-1156


Click on one of the people below to find out more information.

  • Bill Pioch
    General Sales Manager

  • Norm Bittner
    New Car Sales Manager

    Norm lives in Roscoe with his wife Kim of 18 years, son Evan (17), daughter Caroline (13) and two dogs Maggie (Standard Schnauzer) and Sophie (Yorkischon). He enjoys cook-outs, golfing, fishing up north and is a Badger & Packer fan.

  • Derek Eklund
    Used Car Sales Manager

    Derek lives in South Beloit with his wife Dana, sons Bayley and Colten and two Chocolate Labs named Dakota and Indy. He grew up around cars and followed his dad Bruce (Mr. Cheeper) into selling cars. Derek enjoys watching his boys play sports and all types of racing.

  • Dean Zimmerman
    Sales Consultant

    Dean has been in the car business for 30 years. He started his career here at Brydens in 1981, moved to Strandquist Motors for 26 years, and rejoined the Bryden's staff in 2010.


    He lives in Rockton with his wife Mary and has a son, Rick, living and working in Green Bay. He also has a daughter, Lynnsey, who recently graduated from Augustana and is now attending grad school at Illinois State University.


    In his spare time, Dean enjoys watching the Food Network, sleeping (sometimes at the same time as watching the Food Network), and cheering for the Packers, White Sox and Badgers.

  • Brian Forrestal
    Sales Consultant

    Brian joined our team in 2010 and is a lifelong Beloit resident. Brian enjoys boating, snowmobiling and shooting pool in his spare time.

  • Alvin Martin
    Sales Consultant

    Alvin lives in Beloit with his wife Shameeka of 8 years, daughters Azariah (12), Aniya (10), son Ayvin (5) and their dog Sparkle a Shih Tzu. He enjoys cookouts, spending time with family and is a volunteer basketball coach at the Boys & Girls Club.

  • Justin Bean
    Sales Consultant

    Justin worked at Bryden Motors back in 2008-2009. He lives in South Beloit, IL with his wife of 4 years, small son, twin girls and three dogs. Justin's family moved back from Arizona in May 2013, where he loved going offroading in his Jeep. Justin's family in Beloit spans five generations and they are glad to be back home and close to all of the family. He is also glad to be back and seeing all the familiar faces of friends and customers. Justin is Chrysler certified and has a strong automotive mechanical background and likes helping people with their needs.

  • Ron Harris
    Sales Consultant

    Ron lives in Rockton, IL with his wife Michele and daughter Samantha. Also a part of their family are two Boston Terriers- Wrigley and Paisley. Ron enjoys going up north and is a licensed Musky Guide with the state of Wisconsin.

  • Lyle Yaun
    Sales Consultant

    Lyle lives is rural Orfordville with his wife Judy and they have a son named Tyler. Lyle is an avid outdoorsman, enjoys camping, cutting wood and a huge sports fan!